Berts – Momentum Engine

Last updated: April 18, 2026 · 11:45 AM IST Report period: Apr 2 – Apr 18, 2026

Detailed Campaign Data — Google Sheets Full breakdown: impressions, CTR, audience data, frequency & more

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Total Spend

₹29,091

across 4 campaigns

Total Leads

all campaigns

Avg. Cost / Lead

₹434

blended rate

Ad Credits Left

41,149

of ₹50,000 added

💡 Performance highlight: MSG (Message to Inbox) delivered the best CPL at ₹313 — 28% below the blended average. MSG 2 is live at ₹351. IMG 2 has the highest CPL at ₹644 — creative or audience review recommended.

Campaign Breakdown

Campaign	Type	Spend	Leads	Cost / Lead	Status	Dates	Duration
IMG Single Image Ad	Image	₹4,955	9	₹551	Paused	Apr 2–Apr 8	7 Days
MSG Message to Inbox	Message	₹5,000	16	₹313	Paused	Apr 2–Apr 8	7 Days
MSG 2 Message to Inbox	Message	₹9,480	27	₹351	Active	Apr 8–Now	Ongoing
IMG 2 Single Image Ad	Image	₹9,656	15	₹644	Active	Apr 8–Now	Ongoing
Total		₹29,091	67	₹434

Budget & Billing

Budget Overview

Total spent₹29,091

Paid via card₹17,809.94

Paid via ad credits₹11,281.00

Ad credits added₹50,000

Ad credits used₹8,850.65

Ad credits remaining₹41,149.35

Credits utilised17.7% of ₹50,000

Payment History

Invoice 1

April 7, 2026

₹8,672.22

Invoice 2

April 12, 2026

₹9,137.72

Total Billed

₹17,809.94

Invoice Downloads

Paid

Invoice #001

April 7, 2026

₹8,672.22 INR

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Paid

Invoice #002

April 12, 2026

₹9,137.72 INR

Download Invoice