If you’re targeting a B2B audience on LinkedIn—especially while testing ads—this approach works really well for companies in the 2–200 employee range.

The key is to fully leverage LinkedIn’s native targeting filters in a smart and structured way:

🔹 Job Titles
Always start with job title targeting—it’s the most precise way to reach decision-makers. If you’re running brand awareness campaigns, you can broaden slightly by layering in job functions and seniority levels.

🔹 Company Size
For small and medium-sized businesses, begin with 2–50 employees. Once you gather data, expand to 50–200 and scale gradually. This helps maintain relevance while testing performance.

🔹 Company Industries
LinkedIn doesn’t always list every niche industry, so take time to research where your ideal customers actually fall. A well-thought-out industry selection can significantly improve targeting accuracy.

🔹 Company Revenue
This filter isn’t always perfectly accurate, but it can still be useful. Test it alongside other filters and evaluate how it impacts your results.

💡 Bonus Tips:

• Use AND logic when layering your targeting—it keeps your audience more refined and relevant.
• Don’t forget to exclude irrelevant industries. LinkedIn can sometimes expand beyond your defined filters, so exclusions help keep your audience clean.

That’s it—simple, practical, and effective.

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